After working in various industries for large Corporations there are many stories to tell and experiences to share.

If you are looking for digital consultancy services to compete against a fast-changing market situation where Covid-19 pandemic turned out to become a massive unplanned digital transformation program around the world and you are struggling not to lose share of voice towards your target audiences, I am happy to provide my professional expertise and guide you through the jungle of Marketing Technology Stack and identify what might be applicable for your industry along with a strong business case.

Considering the digital challenges such as data privacy & channel preferences, community & collaboration as well as intelligent demand response and adequate personalized communication, I am confident to provide an efficient way for your required solution to unlock your path for omni-channel communication.

In my previous professional career steps I gathered expertise on product, process, and built relationships within below mentioned companies through various industries such as utilities, transport and logistics, R&D authorities, TeleCommuncation and finally Health Care Life-Science Sector:

Saad Portrait

VDI - Verein Deutscher Ingenieure

Development of internal web data bases for plasma/nano technologies to avoid double funding in same R&D topics between France & Germany approval offices (BmBf-TZ)

• Creation of an in-house web department (https://www.vditz.de/publikationen/)

• Co-writer of „PlaTA“ published by VDI-Technologiezentrum, Düsseldorf and the Forschungszentrum Jülich GmbH (Raabe Verlag ISBN 3-88649-342-3)

VDI-Plata-Buch

 

Programming web site for “www.novento.de”

• IT support for Windows NT

• Acquisition of business customers

Global TeleSystem - ThyssenKrupp

• Acquisition of business customers

• Support of business customers concerning internet products and internal internet trainings

Development of an own web server for www.gtllimited.com

GTS Ebone Network 

 

Manage email marketing, concept for e-commerce of ISP

• Products such as IPASS Access, Co-location, messaging

GTS Interact Mail 

 

DKV Euro Service

• More sales insights with GIS – Geo-Data-Information-System to improve sales preparation

GDI-GeoDataInfrastructure

 

• Responsible to ensure business continuity of critical Non-SAP web applications with over 300 million transactions per anno without paying additional SAP OpenHub licenses from over 500k€ (productive use over 10 years)

• Steered, monitored & ensured quality of French, German, English web development teams. Results were reported to executive committee

 DKV Portal with Mediapps

• Led company-wide intranet project in over 12 countries with Mediapps, France, and established knowledge management for sales and product management.

 B2B-Portal with Business Objects

Responsible to manage 1.3 Mio € Euro B2B customer Portal Project, changing Hosting Partner to OEDIV (Dr. Oetker), transferring web platform from Mediapps. 

• B2B customer eReporting available to check the fuel and toll transactions online in gated area

 • Extranet to SAP Netweaver Portal with KM* as repository, using VANTAio (BTEXX) for user-friendly external facing for Content Managers www.dkv-euroservice.com

DKV B2B Portal 

• Negotiated SAP price discount of 400k€ (external community Member) to use SAP Portal and avoided

500k€ SAP Agency licenses so that B2B customers don´t need an advanced SAP User license to retrieve SAP invoice data via B2B Extranet (online transaction manager)

E.ON

• Steered rollout of eon.com with new CMS FirstSpirit / SAP Portal (online master template – one voice strategy)

 E.ON Corporate Coms

• Responsible for IT project for annual sustainability report incl. Sustainability ratings (DowJones, CDP* Carbon & Water) with E.ON Board attention

• Created e-commerce idea for retail customer to monitor energy consumption via mobile camera 

E.ON PhotoMeter Concept 

  

• Developed idea with Geofencing via GoogleMaps to improve customer targeting on PV (solar) products from E.ON incl. financial customer debit plans

• Responsible to lead taskforce for root-cause analysis to solve operational performance latencies on www.eon.de during important marketing campaign

• Nominated to create new business idea “LEAF – affiliate marketplace using sustainability performance data” to establish affiliate service with E.ON Board attention

LEAF GRI Sustainability Reporting 

• Steered six years seven senior architects disciplinary to guide project advisory board assessments (only > 500k€) 

• IT Due Diligence of an e-commerce Start-Up, Investment volume 80 Mio €

IT Due Diligence 

• Negotiated with SapientNitro for E.ON`s AEM Web platforms to avoid one-off penalty costs of 0.5 Mio €, contract maintenance volume 1.8 Mio € due to early cancellation

• Responsible to create open vendor AEM architecture 

AEM Multi-vendor-Quality-Gates 

 Migration from Epi CMS towards central Adobe platform for E.ON Sweden

• Created E.ON Role model concept for Technical Architects, Project Architects, Enterprise Architects 

Enterprise Architect Roles 

 

AbbVie

• Digital Marketing Campaign with before, during and after a congress to promote new product launch with DMP

AbbVie Multi-Channel HCP User Journey 

 

• Turn-around of the German digital project on MCM* with Adobe Consulting after two years of vain implementation with AEM*/Campaign, via quality audit and testing plan. This development was the basis for AbbViePro Global Template set which then was rolled out to multiple countries world-wide.

AbbVie InfoCenter Gastro 

 

• Architecture and SDLC guidance for Mobile App to monitor Morbus Crohn* patients with Austrian laboratory via Calprotectin test

AbbVie PartnerApp 

 

• Disciplinary steering of four BTS Brand Managers and three technical Experts

• Technical Lead with 30 developers for Platform Services to target Health Care Professionals & Pharmacists in IT, FR, UK

• Develop Doctor´s customer journey with In-field team for www.abbviepro.com – Multi-Brand Global HCP Portal for HCPs

HCP Portal AbbViePro 

 

• 1st Digital Product Leaflet with EMA* approval for new medicine “Skyrizi”

 

• Development of a digital Widget for Patient dosing scheduler about “Skyrizi”

AbbVie Patient Dosing Scheduler A

• Responsible for persona Platform with Heroku Connect & SalesForce OrgUnit and bi-directional SF workflows, consider upcoming SFDC Lightning Experience

• Responsible to define MCM* architecture for patient, HCP/HCO with enterprise service bus, central IAM, Analytics

• Negotiate global MSA, SLA and BLA following Software-Product-Life-Cycle with Adobe Managed Service, Agencies and Integrators for SFDC/Heroku & AEM 

• Write tender document about Target Operating Model for Veeva CRM 

• Write tender document for HCP Portal 

• Moderate the tender process with separate vendor Q&A Sessions 

• Data switch from Veeva OpenData to IQVia OneKey©

• Manage the legal contracts and procurement negotiations for all Omni-channel vendors with General Contractor responsibility for end-2-end ownership during Operations

• Responsible for the MCM Platform with all vendors together with IT & Brands

• Digitalization of procurement process for HCP self-service onboarding as supplier

• Responsible for weekly Advisory Board with Data Privacy, legal, Pharma Compliance GxP 

 Governance to ensure global Omni-Channel capability usage in the countries

• Manage Design, Plan and Execution of Marketing Automation Platform for HCP User Journeys

• Responsible for Clinical Trial Finder with Clinical Ops and Marketing

• Design, Plan and execute the Master Data Governance Strategy for KOL-Profiling & Segmentation used by Medical and Commercial Affairs 

Do not hesitate to ask for a short opinion, if you think I can support your next challenge to come.